Plot summary
AFC Richmond loses 4–2 to Newcastle United, which makes it its seventh straight week without winning. The coaching staff is unable to fully settle on what to do.
At a café, Rebecca (Hannah Waddingham) finds her ex-boyfriend John (Patrick Baladi) is now engaged to another woman, and Rebecca is taken aback when she repeats a phrase that was in one of Tish's predictions. Meanwhile, while Keeley (Juno Temple) and Jack (Jodi Balfour) have a meeting, Shandy (Ambreen Razia) announces that she is developing a new app to help users to have sex with celebrities. After she leaves, Jack encourages Keeley to fire Shandy, which Keeley is unwilling to do.
Ted (Jason Sudeikis) learns that Henry was involved in a bullying incident and talks with Michelle that night to know the details, only to find Henry himself was the bully. Meanwhile, Keeley decides to finally fire Shandy, after learning her antics cost the firm a client. Shandy angrily storms out.
Before Richmond's next match against Manchester City, Rebecca visits a fertility clinic to know her chances of ever getting pregnant and is promised the results after the game. After discovering that Shandy left a lamb that defecated all over a conference room, Keeley and Jack are forced to stay at the office to clean up. Nate (Nick Mohammed) takes his shallow model date to his favorite restaurant, but she looks down on the ambiance and insults the food. With the Manchester game about to start, Zava (Maximilian Osinski) is nowhere to be found. The club is forced to use Colin (Billy Harris) in Zava's place, confusing the pundits. The game ends in a heavy 4–0 loss for Richmond, damaging the public's faith in the team.
After the game, Rebecca receives a call from the clinic and is disappointed in her result. She calls Keeley, who does not answer since she is spending the night with Jack at her office, the two having bonded after cleaning up the lamb feces together. On an impulse, Keeley kisses Jack, who reciprocates. Back at the restaurant, hostess Jade (Edyta Budnik) brings two baklava servings that Nate ordered and discovers that his date left him. He jokingly invites her to eat them with him, which she actually accepts. Ted has a call with Henry and is reassured when he says he already made up with the student at whom he lashed out.
At the locker room, the club watches a video from Zava announcing his retirement to spend time with his family and tend to his avocado farm. After his call with Henry, Ted wards off a panic attack and makes a speech to the team suggesting Zava's departure will benefit them, as it will force the team to believe in themselves. When half the "Believe" sign falls from the wall, he tears up the rest of it, saying it's "just a sign" and that their belief in themselves and each other cannot be ripped apart. The team regains its spirits, and Jamie (Phil Dunster) and Roy (Brett Goldstein) continue their workout sessions.
Credits
Adapted from Wikipedia contributors, Signs (Ted Lasso). Paragraphs and formatting adjusted; illustrations, reference markers, block quotations and non-story material omitted.