S2E12 · Inverting the Pyramid of Success

News about Ted (Jason Sudeikis) having a panic attack reaches the media, with some pundits wondering if he is fit for his position. Rebecca (Hannah Waddingham) and the club make it clear to Ted that they support him. Ted apologises to the team for not telling them the truth but otherwise ignores the revelation, preferring to focus on their next game, which will determine whether the club is promoted to the Premier League.

Jamie (Phil Dunster) admits to Roy (Brett Goldstein) that he told Keeley (Juno Temple) he still loves her. Jamie apologises for his actions, and to his surprise, Roy forgives him. Meanwhile Keeley informs Higgins (Jeremy Swift) that Bantr's financial backer wants to finance her own PR firm, but she is nervous about telling Rebecca. Roy is delighted by the news, although he fears she will be less present for him. Roy and Keeley also find that the Vanity Fair article does not include photos of Roy, although he claims he is not bothered.

That night, Beard (Brendan Hunt) tells Ted he knows that Nate (Nick Mohammed) was the anonymous source who reported his panic attack and that Ted must act accordingly. The next day, Keeley tells Rebecca she’s leaving to start her own firm, and Rebecca congratulates her. They are both surprised to receive news that Rupert (Anthony Head) has bought West Ham United F.C.

On the day of the match against Brentford F.C., Roy admits to the "Diamond Dogs" that he felt hurt for being excluded from the photos, and he's annoyed at having forgiven Jamie for confessing his love for Keeley. This prompts Nate to admit that he kissed Keeley. Roy already knew and forgives him without difficulty, which Nate finds annoying. The first half ends with AFC Richmond losing 0-2, failing with Nate's False 9 strategy. He wants to abandon the tactic, but the team decides to stick with it.

After everyone heads back out onto the pitch, Ted asks Nate why he is so mad at him. Nate reveals that Ted made him believe he was very important, only to abandon him when he joined the coaching staff. He tells Ted that the team wouldn't have gotten this far without his input, that he earned his place as a coach, and that Ted doesn’t belong here. He angrily rejects Ted’s apology, telling him he’s "full of shit", and storms out.

During the second half, Sam scores a goal, and Jamie is fouled on his way to score. He gives the penalty kick to Dani (Cristo Fernández), who hasn't taken one since his accidental killing of team mascot Earl. Inspired by the presence of the new mascot on the sidelines, Dani scores a goal, which gives the team a draw - enough to promote them back to the Premier League. As the team celebrates, Ted finds that Nate has torn up the "Believe" sign in the locker room and left without a word to the team. Meeting with Akufo (Sam Richardson), Sam declines his offer, which enrages Akufo, who claims Sam will never play on the Nigeria national football team. Sam tells Ted and Rebecca that his decision was based on his journey, feeling he still has more left with the club.

After facing the press about the game and his mental health, Ted encounters Trent Crimm (James Lance), who tells Ted he was fired from The Independent after admitting to his editor that he'd revealed an anonymous source. Despite losing his job, he remains optimistic for his future and wishes Ted good luck in the next season. A few days later, Roy surprises Keeley with tickets for an overseas holiday, but while Keeley is delighted, she turns it down to remain in London and work on her new business. She tells him to not waste the journey and go alone. Sam buys a space where he intends to open a Nigerian cuisine restaurant. Two months later, in the London Stadium, the West Ham United F.C. players are training, while Rupert whispers something to a member of the coaching staff. The person turns, revealing himself to be Nate.