16. Was It Good for You?

Complete story — includes the ending

Carrie dates a recovering alcoholic who becomes obsessed with her. Charlotte is determined to learn how to have good sex after her latest partner falls asleep on her, and drags the girls to a Tantric sex class. Samantha gets an offer to have a threesome with two curious gay friends. In 2007, this episode was in the news for being part of research conducted by Ellie Parker and Adrian Furnham of the Department of Psychology at University College London. In a study released online in advance of its publication in Applied Cognitive Psychology, Parker and Furnham investigated an audience's ability to recall advertisements under varying circumstances. In comparing advertisements placed in "Was It Good For You?" vs. those placed in an episode of Malcolm in the Middle, the researchers discovered that "programs heavy on sexual content actually lead to less recall of ads that appear in commercial breaks" and that sex was only an effective tool for selling to men.