EPISODE

S7E11 · Time & Life

Don comes up with a big idea; Roger asks Joan for help with a clerical error; Peggy has a hard time with casting for a commercial.

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THIS ENTRY’S STORY

Plot summary and ending

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Complete story — includes the ending

In June 1970, the partners learn McCann will dissolve SC&P and absorb its staff and accounts. Lou announces he has sold his cartoon to a Tokyo animation studio and is leaving for Japan; despite Lou's gloating, Don wishes him well. Don proposes preserving a smaller "Sterling Cooper West" to manage accounts conflicting with McCann's portfolio, but Ken refuses to bring Dow into the plan out of resentment for his firing. Don, Roger, Joan, Pete, and Ted present the idea to McCann CEO Jim Hobart, who says the merger is already in motion. Roger reveals he is involved with Marie. Ted tells Don he has divorced, with his ex-wife deciding to remain in California, and has started a new relationship with a former college girlfriend; he states his regret about his past with Peggy. Pete reunites with Trudy over Tammy's preschool crisis and punches a headmaster who insults Trudy and brings up his family's ancient feud with the Campbells; Trudy later admits her loneliness. Peggy clashes with a stage mother and confides to Stan that she once gave up a child; she also decides to join McCann. Don seeks Diana but learns she has moved away. The partners announce the absorption, unsettling the staff.

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