S4E1 · Public Relations

Complete story — includes the ending

Don's secretive demeanor results in an unfavorable interview by an Advertising Age reporter, and Horace fires the agency because Don did not mention him in his interview. Pete and Peggy work together to secure an increased budget from the Sugarberry Ham account, devising an ill-advised publicity stunt involving two women fighting over a baked ham. The plan goes awry when the fight turns real, and Peggy has to ask Don for bail and hush money. Roger attempts to find a girlfriend for Don, setting him up with Jane's friend Bethany. Betty and the kids spend Thanksgiving 1964 with Henry's family; Henry's mother disapproves of Betty, observing that her children are clearly scared of her. Betty gets into a fight with Don over her delay in moving out of the house. Don struggles with a bathing suit account, for which the client wants to project a wholesome image. When the representatives reject Don's pitch as overly risqué, an exasperated Don throws the men out of the room. He agrees to do an interview with The Wall Street Journal, telling the journalist about how he instigated the formation of Sterling Cooper Draper Pryce (SCDP) by having Lane fire them.