S3E2 · Love Among the Ruins

Complete story — includes the ending

The creative team at Sterling Cooper argues over the " Bye Bye Birdie " ad campaign for Pepsi 's new diet cola, Patio; Peggy questions whether it is the best way to target female consumers, but Don dismisses her. Pete brings representatives of Madison Square Garden into Sterling Cooper for their campaign to demolish Penn Station and build a new stadium. Paul alienates the representatives by siding with the protestors, forcing Don to meet with representative Edgar Raffit; Don suggests that Raffit stop fretting over public opinion, and instead change the conversation to which Madison Square Garden is the cornerstone of New York's renaissance. Raffit accepts the approach, but Lane later advises Don to drop Madison Square Garden due to the projected billings. Don gets his first glimpse of Sally's teacher, Suzanne Farrell. Peggy has an uneasy one-night stand with an engineering student. Following concerns over the treatment of Betty's ill father, Don has Gene move in with their family. Betty's brother William is unnerved and proposes putting Gene in a nursing home, but Betty accuses him of maneuvering to take over their parents' sumptuous home.