EPISODE

S1E9 · Shoot

A rival ad agency tries to poach Don from Sterling Cooper, and they involve Betty in their campaign to land him; romantic rivals vie for Peggy's affections. Also, the agency steps up its Nixon presidential campaign in an attempt to counter successful Kennedy promos.

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THIS ENTRY’S STORY

Plot summary and ending

Spoilers ahead. Coverage follows the scope labeled below.

Complete story — includes the ending

Don and Betty run into Jim Hobart, the head of rival advertising agency McCann Erickson; Jim offers a job to Don and gives his business card to Betty, telling her that she would be a perfect model for their Coca-Cola campaign. Betty is excited to return to modelling, but Don is ambivalent to the idea. While discussing how to assist with Nixon's presidential campaign, Pete suggests buying up ad space in swing states for Secor Laxatives, preventing Nixon's rival John F. Kennedy from running competing ads. Joan tries to give Peggy advice about losing weight; Peggy tells her that she is more interested in being a writer than attracting men, confusing Joan. Pete punches Ken when he makes a rude comment about Peggy's weight. Upon receiving photos of Betty's shoot, Don decides to reject Jim's job offer and instead negotiates a higher salary with Roger. After Don calls Jim to decline the offer, Jim fires Betty, who is distraught by the news. However, Betty does not tell Don that she was let go, instead telling him that she didn't like the idea of not being home enough.

Sources and content license

Source and revision history · Adapted from Wikipedia contributors, Mad Men season 1. HTML formatting and reference markers removed. · Content license