SEASON

Season 2

Season 2 of Mad Men. The season opens with: The second season opens with Don butting heads about personnel matters with Duck, who wants "younger creative talent"; the staff is up in the air about its approach to an airline-company account; Betty bumps into a former roommate who has begun a surprising new career; Joan is at a loss about where to put the new copy machine.

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THIS ENTRY’S STORY

Plot summary and ending

Spoilers ahead. Coverage follows the scope labeled below.

Complete listed story — includes the ending

S2E1 · For Those Who Think Young

On Valentine's Day 1962, Don and Betty plan a romantic evening in New York, but the evening ends with Don's inability to satisfy Betty. Roger has recovered from his heart attack and is back at Sterling Cooper, while Peggy returns to work following a three-month break, leaving her colleagues to speculate over her absence and weight loss. After Peggy humiliates Don's new secretary Lois, Joan places a new copy machine in Peggy's office, making it crowded with secretaries. Pete gives Trudy a box of Schrafft's chocolates for Valentine's Day, but they have an awkward discussion over Trudy's frustration in not getting pregnant yet. Following Duck's plan to acquire an airline business, Don and the creative team discuss pitching to Mohawk Airlines; Don advises the staff to focus on the feeling of adventure and escape. Seeing the potential of having young staff members on board, Duck presses Don to hire younger employees, leading Don to hire two young copywriters: Kurt and Smitty Smith. At the end of the episode, Don quotes a poem from Meditations in an Emergency and mails the book to an unknown recipient with a note, stating "Made me think of you. –D."

S2E2 · Flight 1

Pete learns from his brother, Bud, that their father has died in the American Airlines Flight 1 crash. Bud tells Pete their father was broke, but they do not tell this to their mother. Copywriter Paul Kinsey hosts a party for the Sterling Cooper staff in his New Jersey apartment, during which Joan makes condescending remarks about Paul's African-American girlfriend Sheila. In response, Paul makes a photocopy of Joan's driver's license and posts it on the office bulletin board, revealing to everyone that Joan is 31. Peggy visits her mother and sister in Brooklyn; Peggy's mother tries to convince her to attend Mass on Sundays with them, but she refuses. Roger, Duck and Bert speculate that American Airlines will hire a new ad agency to rebuild their public image, and want to position Sterling Cooper for the opportunity. Don objects, since the conflict of interest would require them to dump Mohawk Airlines. Nevertheless, Pete shows up at Duck's meeting with American Airlines and reveals his father's death, using it to guilt the executive into considering Sterling Cooper, thus forcing Don to drop the Mohawk Airlines account.

S2E3 · The Benefactor

During a commercial shoot for Utz Potato Chips, crude comedian Jimmy Barrett humiliates Mrs. Schilling, the heavyset owner of Utz. Forced to smooth things over with the company, Don meets with Jimmy's wife Bobbie to discuss what will induce Jimmy to apologize to Mrs. Schilling. He later offers her a ride, and the two get stuck in a hailstorm; Bobbie suddenly kisses Don. To placate the upset clients, Don arranges a dinner with the Barretts and the Schillings; Don forcefully seduces Bobbie and threatens to ruin Jimmy if he doesn't make amends, after which Bobbie directs Jimmy to personally apologize to the Schillings. Betty, having taken up horseback riding as a hobby, rebuffs the flirtations of Arthur Case, another rider. Harry Crane accidentally receives Ken's paycheck, and after seeing how much Ken makes, feels he deserves to make more money. He champions a controversial episode of The Defenders about an abortion, sensing an opportunity in sponsoring the show, but keeps the subject matter a secret from his pregnant wife. Harry later puts to Roger that he be made the Head of Television for Sterling Cooper and requests a raise in salary, which he is ultimately granted.

S2E4 · Three Sundays

As Sterling Cooper prepares for their meeting with American Airlines, Duck reveals that their client contact has been fired, essentially destroying their chances of landing the account. While attending a Passion Sunday service, Peggy bonds with the parish's new priest Father Gill, who asks for her advice on delivering the upcoming Palm Sunday sermon. Jealous that Father Gill has taken a liking to Peggy, Peggy's sister Anita privately tells Father Gill over confession that Peggy had an illegitimate child. Later, during the parish's Easter egg hunt, Father Gill gives an Easter egg to Peggy and tells her to give it to "the little one," stunning her. Roger and his wife Mona attempt to convince their daughter Margaret to throw an elaborate wedding. Roger later has sex with Vicky, a call girl whom he met through Ken and Pete. Betty and Don quarrel over disciplining their son Bobby; Betty urges Don to hit Bobby, and expresses her anger that all of the punishing of the children must fall on her. Don reveals the abuse he suffered as a child to Betty for the first time; Betty is stunned and consoles him.

S2E5 · The New Girl

Joan hires a new secretary named Jane Siegel, who begins working for Don, while Roger confronts Joan about her recent engagement. Pete and Trudy meet with a fertility specialist, as they are having difficulty conceiving a child, and they discover that Pete is not infertile. Don continues his affair with Bobbie, but the two get in a car accident during a drive to the beach when Bobbie distracts Don with a kiss. Don fails a sobriety test and is unable to pay his fine, forcing Peggy to bail them out and cover up the incident. Don tells Betty that the combination of booze and his prescribed pills for high blood pressure may have contributed to the accident. Meanwhile, Bobbie stays with Peggy to hide her black eye from her husband. In the process, Bobbie tells Peggy that she will not advance in her career until she starts treating Don as an equal. Flashbacks depict Peggy's short stay in the hospital after giving birth; Don visits Peggy and advises her to do "whatever they say" to get released, encouraging her to move forward with her career.

S2E6 · Maidenform

Duck informs Don that their client, Playtex, wants Sterling Cooper to create a new marketing campaign for the company, akin to the "dream" campaign of their competitor Maidenform. Peggy is disappointed when she discovers that her co-workers are not including her in their informal business outings and confides in Joan, who advises her to "learn to speak the language" and stop dressing like a little girl. Later, Peggy crashes the creative team's meeting with Playtex executives at a strip club, surprising her co-workers by wearing a suggestive gown. Don discovers that Bobbie has been gossiping about his sexual reputation to other women. Annoyed, Don ties Bobbie's wrists up to the bed during a sexual encounter and then leaves. Duck is visited by his estranged family and their family dog, Chauncey; Duck learns from his children that their mother is getting remarried, and that he has been made to take care of the dog. Sad and frustrated by the distant relationship he has with his family, Duck contemplates drinking again and eventually abandons Chauncey outside the office.

S2E7 · The Gold Violin

Don's success leads to the purchase of a new car. The new piece of art in Bert's office inspires the curiosity of several Sterling Cooper employees; Jane allows Ken, Sal, and Harry to view the painting despite not being allowed in Bert's office. Jane is fired by Joan for her part in the incident, but Jane seeks help from Roger, who steps in to save her job. Sal is impressed by Ken's artistic interpretation of Bert's painting and invites him over for Sunday dinner to discuss Ken's new short story; Sal's wife, Kitty, feels left out and breaks down in tears, accusing Sal of being distant. Duck feels unappreciated when Don gets all the credit for landing a new account they worked on together. Jimmy invites Betty and Don to a party celebrating ABC 's acquisition of his TV pilot. During the party, Jimmy informs Betty about his suspicion that Don and Bobbie had an affair, causing Betty to storm off. Jimmy then confronts Don, lambasting him for pursuing an affair with his wife.

S2E8 · A Night to Remember

Father Gill seeks Peggy's help in promoting a church dance due to her expertise in the copywriting field. However, the organizers deem Peggy's ideas too controversial, and Peggy confronts Father Gill for not backing her up in front of the church committee. Joan helps Harry out with reading television scripts for his job, checking that there are no conflicts of interest between the shows and the products advertised during them. She enjoys the work, finding new fulfillment and growth in her career, but Harry decides to hire an inexperienced man to take over the role full-time, saddening Joan. Betty helps Don set up a dinner party for the Heineken beer account, but is upset when she becomes the butt of a joke during the dinner. After the party, Betty lambasts Don for embarrassing her and reveals that she knows about his affair with Bobbie; Don vehemently denies it and accuses Jimmy of lying, but Betty remains unconvinced. The next day, Betty sees an Utz commercial featuring Jimmy on television. Reminded of her instincts, Betty calls Don at work and instructs him not to come home.

S2E9 · Six Month Leave

The death of Marilyn Monroe saddens many of the secretaries in the office. Trying to pull herself out of her depression, Betty goes to the stables and invites Arthur to have lunch with her and her married rider friend Sarah Beth; Betty purposely does not show up to the lunch, intending to orchestrate an affair between the two. As the creative team prepares for a presentation to Samsonite executives, Freddy drunkenly wets himself and passes out before the pitch meeting, leading Pete to suggest Peggy act as Freddy's stand-in. Roger and Don fire Freddy, but decide to take him out for a final night on the town; they end up in an illegal gambling club, during which Don runs into Jimmy and punches him for telling Betty about his affair with Bobbie. Don opens up to Roger about being separated from Betty; he reveals that he feels relief, and encourages Roger to move forward in his life. The next day, Don promotes Peggy to Freddy's position. Mona arrives at the office and angrily confronts Don, revealing that Roger has left her to pursue a relationship with Jane.

S2E10 · The Inheritance

Pete, who is unable to conceive a child with Trudy and is looking to adopt, runs into resistance from his mother, who does not want someone not of their bloodline as part of the family. When his mother threatens to disinherit him, Pete counters that his father spent their inheritance, forcing Bud to come clean about their mother's financial state. Paul prepares to attend an aerospace convention in California with Pete, dismaying Sheila, who had plans to register black voters in Mississippi with Paul. Despite Don and Betty's separation, they take a trip together to visit Betty's father Eugene, who has had a stroke and is in the early stages of dementia, at one point mistaking Betty for her dead mother. Although the two share an intimate encounter in her father's house, Betty tells Don they are still separated when the trip is over. Returning home, Betty discovers that Glen is living in the backyard playhouse, having run away from home; Betty calls Helen, and ends up confiding in her about potentially divorcing Don. Meanwhile, Don returns to the office and decides to replace Paul on the trip to California.

S2E11 · The Jet Set

Don and Pete arrive in Los Angeles for the aerospace convention; Don declines the advances of a woman named Joy, but soon abandons the convention to spend a weekend with her and a group of wealthy nomads. Kurt invites Peggy to a Bob Dylan concert; when the rest of the office teases them, he candidly announces that he is gay, bemusing everyone. Sal silently listens as his colleagues make homophobic remarks about Kurt. Duck approaches Roger about being made partner, only to learn that this will not happen; in response, Duck holds a meeting with his former London firm Putnam, Powell & Lowe (PPL), where he reveals Sterling Cooper's vulnerable position and proposes a merger between the two agencies, with him being president. PPL offers to buy out Sterling Cooper, and Roger and Bert agree to give the firm five days to make an offer. Pete returns to New York without Don, whose whereabouts are unknown; at the end of the episode, Don is in Palm Springs making a call to an unknown recipient, referring to himself as Dick Whitman.

S2E12 · The Mountain King

Flashbacks depict Don meeting Anna, the widow of the man whose identity he stole, and revealing that her husband died in combat. In another flashback, Anna agrees to legally divorce Don, so that he will be able to marry Betty; Don is thankful and promises to take care of Anna financially for the remainder of her life. In the present, Don visits Anna in California and confides in her about the dissolution of his marriage. Roger, Bert, and Bert's sister Alice agree to PPL's buyout of Sterling Cooper, arguing that Don's small share of the company makes his absence irrelevant. Sarah Beth accuses Betty of encouraging her to have an affair with Arthur, but Betty coldly dismisses her. Roger agrees to give Freddy's old office to Peggy. Pete learns that Trudy has scheduled an appointment with an adoption agency and shuts it down. Pete later receives a call from his father-in-law, who is putting the Clearasil account up for review, contending that Trudy is unhappy and that Pete is "distracted" in his work. Joan introduces her fiancé Greg to the employees of Sterling Cooper. When Joan shows Greg inside Don's office, Greg forces himself onto Joan and rapes her.

S2E13 · Meditations in an Emergency

Don finally returns from his trip to California in the middle of the hysteria generated by the Cuban Missile Crisis, and learns from Roger that the company has been sold. Betty receives the news that she is pregnant, but before telling Don the news, she engages in a brief sexual encounter with a stranger. The office thinks Sterling Cooper is planning to open an office in Los Angeles due to the rise in television and Don's long trip there, but instead learns of the merger with Putnam, Powell & Lowe. Duck tells Pete that he's becoming head of Sterling Cooper after the merger and that he plans to undermine Don. Pete informs Don, who confronts Duck and threatens to leave the newly-merged agency; Duck, in a drunken rage, tells him to get in line or he will enforce Don's non-compete clause, which Don does not have, as he never signed a contract with Sterling Cooper; Duck is ultimately fired, with PPL admitting he has a drinking problem. Pete invites Peggy for a drink and tells her he loves her; in response, Peggy informs him that he fathered a child with her, and that she gave it away for adoption. Betty asks Don to return home, and reveals that she is pregnant.

Sources and content license

Source and revision history · Exact listed stories combined in catalog order. Sources retain their stated license; formatting and headings adjusted. Adapted from Wikipedia contributors, Mad Men season 2. HTML formatting and reference markers removed. · Content license